Having worked for JCB for 15 years, most recently in the Global Major Accounts department as General Manager, Michael Whitfield has joined Alpha to support recent business growth and continue to drive the company forward.

Michael Whitfield

Michael’s new role will see him working with Commercial Director, Robin Eley and Technical Sales Engineer, Corey Hammond, building relationships with new and existing customers and supporting the continuing growth of the business.

Michael’s appointment comes at an exciting time for Alpha, as the company is experiencing unprecedented demand for its services with the opening of two new sites this year; Alpha Integrated Solutions and Alpha Manufacturing Chemical Technologies, a brand new 35,000 sq ft facility in Beacon Park, Stafford in collaboration with global brand INEOS Electrochemical Solutions.

On his new role, Michael said: “As someone who is passionate about the engineering and manufacturing industry, I’ve been following the evolution of Alpha Manufacturing, and the whole Bri-Stor Group for a long time, and have always been impressed. Something that really stands out is the way Alpha values its staff, and has such strong relationships with its customers.

“I have no doubt Alpha has an exciting future ahead as it continues to grow and I look forward to being part of that journey.”

Living locally to Hixon, Michael lives with his wife and two young children. The family are active in the local community and although having young children occupies much of his time, Michael enjoys keeping fit through running and playing football with friends as well as embarking on DIY projects at home.

Welcome to the Alpha Team Michael, and good luck in your new role.

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