Our People are our Strength 

The success and growth of Alpha Manufacturing is built on some amazing people who drive the business everyday with commitment and passion.


We’ve got a wealth of expertise and knowledge when it comes to sheet metal fabrication and here you’ll find the latest news and blogs from our expert team.


Group CEO

Martin Smith

Martin has lead Alpha and the other Bri-Stor Group companies from strength to strength in his time as Director and now CEO. Overseeing a consistent investment programme and bringing on-board the most talented people to help drive his vision.

Managing Director

Paul Clews

A driving force in Alpha's incredible recent growth, Paul now leads the team he joined back in 2010 as a Production Manager. Paul's drive and energy is crucial in delivering his vision for the continued growth of the company.

Sales Director

Michael Whitfield

Joining Alpha Manufacturing in 2021, Michael Whitfield brings with him a wealth of knowledge in numerous sectors including engineering, finance and sales.

Commercial Director

Rob Eley

An Alpha Manufacturing veteran, Rob joined Alpha back in 2003 and has been responsible for the consistent success of the company's sales team since then.

Operations Director

Neal Lafford

Neal has been crucial in Alpha's evolution since he arrived back in 2012, working in Business Improvement, Quality and now as Operations Manager.

Operations Manager

Will Johnson

With over 25 years of experience in manufacturing, Will has a vast amount of knowledge and understanding of production, shop floor layouts and getting as much as possible out of the plant.

Coatings Manager

Ian Buckley

With 15 years’ service at Atlas Coatings, Ian’s drive and commitment towards quality and excellence in every aspect of his life has resulted in an impressive career.

Production team leader

Peter Ricketts

Joining the business in 2013, Peter has his ambitions firmly set on an exciting and dynamic future

Quality Manager

Ben Austin

In 2000 Ben joined Alpha Manufacturing as a programmer and demonstrated very quickly his capacity to go above and beyond the requirements of the role to move his career forward

Senior Production Manager

Nick Moss

When it comes to successfully running a production team, Nick knows how to get the job done. With an in-depth knowledge of production processes, how to efficiently operate a lean manufacturing environment while building a passionate team, Nick joined the Alpha team in 2021 as Senior Production Manager.

Chemical Technologies Maintenence Manager

Justin Kelly

Joining Alpha Manufacturing in 2018 Justin Kelly has made a huge impact in a relatively short period of time.

Technical Sales Engineer

Corey Hammond

After starting college doing physiotherapy, Corey soon realised that college wasn’t for him, and decided to embark on an engineering apprenticeship at Alpha Manufacturing.

Planning Manager

Joanna Sitek

Joanna Sitek has been with Alpha Manufacturing since 2007, after making the move from her home country of Poland to pursue a career in production.

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We work with businesses in a wide variety of sectors with capabilities to offer short and long runs of metal products.