Put a Face to the Name

At Alpha, our aim is always to be more than a supplier to our customers – we want to be a partner.

Whether that means supporting with investment in new technology to achieve a new requirement, working with design teams to value engineer products for the most cost effective solution or investing time in innovative new solutions.

That’s why we think it’s important to introduce the people behind the business. These are some of the key members of the Alpha team who represent and implement that ethos throughout the business.

Group CEO

Martin Smith

Martin has lead Alpha and the other Bri-Stor Group companies from strength to strength in his time as Director and now CEO. Overseeing a consistent investment programme and bringing on-board the most talented people to help drive his vision.

Managing Director

Paul Clews

A driving force in Alpha's incredible recent growth, Paul now leads the team he joined back in 2010 as a lean manufacturing specialist. Paul's drive and energy is crucial in delivering his vision for the continued growth of the company.

Commercial Director

Rob Eley

An Alpha Manufacturing veteran, Rob joined Alpha back in 2003 and has been responsible for the consistent success of the company's sales team since then.

Operations Manager

Neal Lafford

Neal has been crucial in Alpha's evolution since he arrived back in 2012, working in Business Improvement, Quality and now as Operations Manager.

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We work with businesses in a wide variety of sectors with capabilities to offer short and long runs of metal products.