Our People are our Strength 

The success and growth of Alpha Manufacturing is built on some amazing people who drive the business everyday with commitment and passion.


In addition to a base of exceptional skills and knowledge, it’s the characters within our business that are key to the strong relationships we build with customers. Here are some of the key figures in our business and their stories.


Group CEO

Martin Smith

Martin has lead Alpha and the other Bri-Stor Group companies from strength to strength in his time as Director and now CEO. Overseeing a consistent investment programme and bringing on-board the most talented people to help drive his vision.

Managing Director

Paul Clews

A driving force in Alpha's incredible recent growth, Paul now leads the team he joined back in 2010 as a Production Manager. Paul's drive and energy is crucial in delivering his vision for the continued growth of the company.

Commercial Director

Rob Eley

An Alpha Manufacturing veteran, Rob joined Alpha back in 2003 and has been responsible for the consistent success of the company's sales team since then.

Operations Manager

Neal Lafford

Neal has been crucial in Alpha's evolution since he arrived back in 2012, working in Business Improvement, Quality and now as Operations Manager.

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We work with businesses in a wide variety of sectors with capabilities to offer short and long runs of metal products.