Our People are our Strength 

The success and growth of Alpha Manufacturing is built on some amazing people who drive the business everyday with commitment and passion.


We’ve got a wealth of expertise and knowledge when it comes to sheet metal fabrication and here you’ll find the latest news and blogs from our expert team.


Group CEO

Martin Smith

Martin has lead Alpha and the other Bri-Stor Group companies from strength to strength in his time as Director and now CEO. Overseeing a consistent investment programme and bringing on-board the most talented people to help drive his vision.

Managing Director

Paul Clews

A driving force in Alpha's incredible recent growth, Paul now leads the team he joined back in 2010 as a Production Manager. Paul's drive and energy is crucial in delivering his vision for the continued growth of the company.

Commercial Director

Rob Eley

An Alpha Manufacturing veteran, Rob joined Alpha back in 2003 and has been responsible for the consistent success of the company's sales team since then.

Operations Director

Neal Lafford

Neal has been crucial in Alpha's evolution since he arrived back in 2012, working in Business Improvement, Quality and now as Operations Manager.

Coatings Manager

Ian Buckley

With 15 years’ service at Atlas Coatings, Ian’s drive and commitment towards quality and excellence in every aspect of his life has resulted in an impressive career.

Quality Inspector

Peter Ricketts

Joining the business in 2013, Peter has his ambitions firmly set on an exciting and dynamic future

Quality Manager

Ben Austin

In 2000 Ben joined Alpha Manufacturing as a programmer and demonstrated very quickly his capacity to go above and beyond the requirements of the role to move his career forward

Senior Production Manager

Nick Moss

When it comes to successfully running a production team, Nick knows how to get the job done. With an in-depth knowledge of production processes, how to efficiently operate a lean manufacturing environment while building a passionate team, Nick joined the Alpha team in 2021 as Senior Production Manager.

Production Engineer

Gemma Smith

Gemma has big ambitions at Alpha Manufacturing and she has every reason to be excited about her career.

Chemical Technologies Manager

Justin Kelly

Joining Alpha Manufacturing in 2018 Justin Kelly has made a huge impact in a relatively short period of time.

Trainee Production Engineer

Morgan Edwards

After starting his Level 3 Engineering Technician Apprenticeship at Alpha three years ago, Morgan has found his passion for production engineering.

Technical Sales Engineer

Corey Hammond

After starting college doing physiotherapy, Corey soon realised that college wasn’t for him, and decided to embark on an engineering apprenticeship at Alpha Manufacturing.

Production Engineer

Sam Weaver

Production Engineer Sam Weaver has achieved a lot so far in his career, from completing his apprenticeship to moving into management roles and even helping to keep operations running during the pandemic.

Planning Supervisor

Joanna Sitek

Joanna Sitek has been with Alpha Manufacturing since 2007, after making the move from her home country of Poland to pursue a career in production.

Assembly Team Leader

Ian Carwardine

Ian encapsulates the Alpha spirit, having led his team through the pandemic safely, producing thousands of hand sanitiser units whilst successfully operating as a part of a skeleton shift.

Business Improvement Manager

Peter Smedley

With 15 years’ experience, Peter is well adjusted to the world-class environment of Alpha Manufacturing and with vast experience managing large teams and complex production processes, he is the perfect fit for the role of Business Improvement Manager.

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We work with businesses in a wide variety of sectors with capabilities to offer short and long runs of metal products.