24th March 2021 News

Staffordshire-based Alpha Manufacturing, one of the UK’s leading sheet metal manufacturing businesses has become a member of Made in the Midlands, demonstrating the firm’s commitment to the promotion of the Midlands as a region of global manufacturing excellence.  With a strong customer base in overseas markets, Alpha Manufacturing, part of the Bri-Stor Group, is keen to work with other like-minded organisations in the support of Made in the Midlands’ ongoing pledge to increase export of Midlands manufacturing capability. To celebrate this new partnership, Bri-Stor Group CEO Martin Smith is speaking at this week’s Made Futures virtual expo – an event designed to help job seekers, graduates and students find meaningful work in manufacturing.

Commenting on the partnership and speaking about the Made Futures virtual expo, Martin Smith has this to say: “We have an unrivalled position in the UK sheet metal manufacturing sector and this has been earnt through continuous investment in people, production capability, research and development and customer relationships.  We have significant growth plans in Alpha Manufacturing and in the next few days we will be announcing the first stage of a two-stage plan to expand the business with the addition of new production and assembly facilities.

“Joining Made in the Midlands goes to the heart of our ambition – while the success of our business remains our priority, we are entirely committed to the growth of Midlands manufacturing and we want to bring our expertise and voice to this mission.  By contributing to Made in the Midlands we can help reinforce the message that the Midlands manufacturing industry has a serious role to play in Global Britain.

“On a personal level I am really keen to bring my experience to the Made Futures event.  The future success of manufacturing is heavily reliant on us attracting and retaining talented people and we must work hard to ensure our industry is viewed as a dynamic and progressive sector.  Year-on-year we invest heavily in the development of our people whatever stage they are in their career and this culture of people-first is best illustrated through our Apprenticeship Scheme.  Now in its eleventh year, we will welcome 15 new recruits into the Group in September and we fully expect each and every one of them to graduate and take up a role within the Group.  The Made Futures event is an important opportunity to showcase not only Alpha Manufacturing, but also the wider opportunity of pursuing a career in this brilliant industry.”

Charles Addison, Made in the Midlands’ managing director is delighted to welcome the Bri-Stor Group, he comments: “It gives me immense pride to welcome the Bri-Stor Group into our organisation.  Both Alpha Manufacturing and Bri-Stor Systems exemplify everything that is fantastic about Midlands manufacturing – investing heavily in both people and production.  By uniting our industry we have a much stronger voice in a global market and faced with new challenges post-Brexit and indeed, post-COVID we can make a much bigger impact with one voice.  The Bri-Stor Group is an important addition to our existing community and I very much look forward to hearing Martin speak at our Made Futures event – his story alone should inspire others to go above and beyond to achieve success.”