Rob Eley Becomes Alpha Commercial Director

Alpha Manufacturing are delighted to announce the appointment of Rob Eley as Commercial Director after 16 years of outstanding service as Commercial Manager.

Rob joined Alpha back in 2003 from cold rolled section manufacturers Hadley Industries where he had been for 14 years and at the time, was the only member of Alpha’s sales team. Along with years of engineering experience and understanding, Rob also brought a more structured approach to sales, quickly implementing a range of new processes and systems. A customer-centric approach also allowed Rob to build strong relationships with key clients, something which he still prides himself on today.

In more recent times, Rob has further modernised Alpha’s sales department by transitioning from a traditional outbound strategy centred around telesales and networking events, to utilising digital channels to drive inbound enquiries. In addition, Rob has expanded his team to include sales engineers, dedicated estimators and key account managers, whilst also adding in-house marketing resource. A new CRM system was implemented alongside lead generation KPI’s, bringing further structure to the sales team. As a result, Alpha has been able to remain on target with its ambitious five-year plan, outlined in 2015 with the goal of doubling turnover by 2020. Record breaking turnover in recent years is a reflection of Rob’s dedication and drive over the past 16 years and the promotion to Director is reward for his efforts.

Of all his achievements to date, Rob highlights the role he played in developing Alpha to the point of outgrowing its original site at Hixon Airfield and its relocation to the current Pasturefilelds lane site back in 2006 as his proudest. Rob explained:

“Back in 2003, Alpha was still in it’s infancy and although we’d started to subcontract sheet metal services, it was still quite ad hoc. It was clear that there was massive potential to grow commercially and I was excited to be a part of it. Since then we’ve gone from strength to strength and there have been so many proud moments to date. The move to the new site was such an important moment, which has allowed us to make huge strides since. We are still as ambitious as ever to build on our recent success and to continue improving”

Back in January 2019 Paul Clews was appointed Alpha Managing Director and this latest promotion coming so soon after, again reaffirms the positive direction that Alpha are heading in over the coming years. Paul was delighted to announce the appointment.

“This promotion is the deserved recognition for Rob’s continued hard work and dedication to the business. Not only is Rob an exceptional sales person but also a great engineer. This enables him to work with clients from the start of projects, promoting value engineering and best practices from the outset, a rare and valuable skillset which makes him a true asset to the business. This structural change further bolsters Alpha’s commitment to growth and expansion, which is key to delivering our next 5-year plan, set to follow on from our 2020 vision. Rob’s continued development and evolution of our sales strategy will be key to us achieving our goals.”

In his new role, Rob will continue to manage the sales team on a day to day basis whilst remaining a key member of senior management. A new 5-year plan is set to be outlined ahead of 2020 and as part of this Rob will aim to continue Alpha’s commercial growth, building on existing customer relationships as well as expanding into new markets.